*People and Signs: An Anthropology of Interpersonal Communication* by Boris Vasilevich Markov is a captivating and insightful exploration into the world of human interactions and the symbolic systems that underpin our communication. This book offers a fresh perspective for anyone interested in psychology, sociology, and cultural studies, as well as for those eager to better understand themselves and others. In his work, Markov immerses readers in the multifaceted realm of interpersonal communication, examining how signs, symbols, and gestures shape our perceptions of one another. He raises important questions about how we interpret information from others and how our own sign systems influence our view of the world around us. The book thoughtfully considers not only verbal communication but also non-verbal cues, making it especially relevant in an era where visual and digital signs are becoming increasingly significant. This book will appeal to a broad audience: students and educators in the humanities, professionals in communication, marketing, and psychology, as well as anyone seeking to deepen their understanding of how communication impacts social relationships and to enhance their interpersonal skills. If you're interested in psychology of communication, sociology, or cultural studies, *People and Signs* is a discovery worth making. Markov covers a wide range of topics, including identity, cultural differences, and the influence of context on the perception of signs and symbols. He not only analyzes existing theories but also introduces his own ideas, which could transform our understanding of communication. He emphasizes that communication is more than just exchanging information; it is a complex process involving emotions, culture, and personal experience. This makes the book especially valuable for those wishing to explore how we interact across various social contexts. Boris Vasilevich Markov’s clear and accessible style allows readers to easily grasp complex concepts. His approach to the anthropology of interpersonal communication is rooted in years of research and practical experience, adding further depth to the work. Markov is also the author of several other notable books, such as *Communication and Culture* and *The Psychology of Interpersonal Relationships*, which complement and expand on the themes explored here. This book not only enriches the reader’s knowledge but also encourages reflection on one’s own communication style. It can serve as a great conversation starter among friends, in seminars, or as a foundation for further research in anthropology and social psychology. If you want to learn more about how signs shape our perception of the world and how to improve your communication skills, *People and Signs* will be your trusted guide on this fascinating journey. Don’t miss the opportunity to delve into the richness of human communication and discover new horizons of understanding. This book is not just a scholarly work but a true treasure for anyone seeking harmony in interaction and a deeper grasp of the surrounding world.