Ethnopsycholinguistics is a unique and in-depth study that opens doors to the world of interaction between language, culture and psychology. Edited by Yuri Aleksandrovich Sorokin, the work was created with the participation of such outstanding scientists as I. Yu. Markovina and A. N. Hooks, which gives it special value and authority . This book will be an indispensable source of knowledge for anyone interested in the linguistic and cultural aspects of human communication. The focus of Ethnopsycholinguistics is to study how language shapes our perception of the world and how cultural characteristics influence language use. The authors consider many aspects: from semantics and pragmatics to sociolinguistics, which allows the reader to see how language is not just a means of communication, but also an important tool that reflects the mentality and worldview of various peoples. The book delves into the analysis of language structures, which can vary depending on cultural contexts, and shows how ethnic identity and cultural traditions influence the formation of language norms. This work will be of interest to both undergraduate and graduate students studying linguistics, cultural studies, and psychology, as well as practitioners in the fields of translation, language teaching, and intercultural communication. Readers interested in questions about how language and culture intertwine in our everyday communication will find many fascinating examples and theoretical justifications in the book. It will be a useful tool for teachers, researchers and anyone who seeks to better understand the mechanisms underlying language communication. The topics raised in Ethnopsycholinguistics are relevant and important in today's world, where globalization and migration lead to a mix of cultures and languages. The book highlights how important it is to take cultural context into account when learning a language and communicating with people from other cultures. It asks the reader questions about how differences in language can lead to misunderstandings and conflicts, and suggests ways to overcome them. The style of the authors is distinguished by scientific rigor, supported by many examples and research, which makes the text available to a wide audience. Yuri Aleksandrovich Sorokin, known for his work in the field of linguistics and cultural studies, brings to the book his unique view on the problems of interaction between language and culture. His previous works, such as Cultural Linguistics and Language and Culture, also explore similar themes, but in Ethnopsycholinguistics, he combines his knowledge and experience to create a holistic and multifaceted work. If you are looking for books that will help you understand the intricacies of language and culture, Ethnopsycholinguistics will be an excellent choice. It will not only expand your knowledge, but also make you think about how we communicate and perceive the world around us. Readers interested in ethnography, sociology and psychology will also find in it many useful ideas and concepts that can be applied in various spheres of life. Thus, "Ethnopsycholinguistics" is not just a book, but a whole world that is worth diving into in order to better understand yourself and others. It is a work that leaves a mark on consciousness and inspires further research in the field of language and culture.