The book "Preserving Culture in Language" by T. P. Chepkova is a deep and multi-layered study that immerses the reader in the world of language as an essential element of cultural identity. In this work, the author masterfully combines linguistics and cultural studies, offering an exciting journey through language traditions and their influence on the formation of national consciousness. T. P. Chepkov, known for his work in sociolinguistics and cultural anthropology, in this book sets an ambitious goal: to show how language is not just a means of communication, but also a carrier of cultural values, historical memory and social experience. The reader will find here many examples illustrating how language reflects the unique characteristics of peoples, their customs and traditions. The author raises important questions about how globalization and the impact of technology threaten linguistic diversity and cultural heritage. The book will be of interest to a wide range of readers, including students and teachers of philological and cultural specialties, as well as anyone interested in preserving cultural identity in the modern world. It will be a useful resource for researchers working in the field of sociolinguistics, as well as for anyone who wants to understand more deeply how language shapes our perception of the world. The topics covered in the book cover a wide range: from the role of language in intercultural communication to its significance in the context of globalization. Chepkov raises questions about how language policies can contribute to, or conversely hinder, the preservation of cultural heritage. He also discusses how new technologies and social media influence language, creating new forms of communication that can both enrich and impoverish cultural diversity. Style T. P. Chepkov is distinguished by clarity and accessibility, which makes his work attractive both for professionals and for a wide audience. The author skillfully uses examples from different languages and cultures, which allows the reader to see the universality of the issues raised. His previous works, such as “Language and Identity” and “Culture in Words”, also reflect his deep understanding of the relationship between language and culture, but in “Preserving Culture in Language” he reaches a new level of depth and analysis. This book will be not only a fascinating reading, but also an important contribution to modern discussions about language and culture. It encourages us to think about how we can preserve and pass on our cultural heritage to future generations. In a rapidly changing world, where languages are disappearing and cultural traditions are threatened, Preserving Culture in Language is an urgent call to action. If you are looking for literature that combines a scientific approach and a lively, fascinating presentation, this book will be a real find for you. Not only will it broaden your horizons, but it will also help you better understand how language shapes our society and culture. Do not miss the chance to immerse yourself in this fascinating world, where language and culture are intertwined in a single dance, creating a unique symphony of human experience.