The book "Media Planning 100%" by Alexander Nikolaevich Nazaikin is a real find for everyone who seeks to master the art of media planning and effectively manage advertising campaigns. In today's world, where information and advertising surround us everywhere, the ability to correctly plan media resources becomes not just desirable, but a necessary skill for marketers, advertisers and entrepreneurs. In his book, Nazaikin shares not only the theoretical foundations of media planning, but also practical tools that will help the reader understand the complex aspects of this area. The author invites readers to immerse themselves in the world of media planning, starting with the basics and ending with complex strategies that can be applied in various areas of business. Each chapter is imbued with examples from real practice, which makes the material accessible and understandable even for beginners. Who can like this book? First of all, it will be of interest to students and young professionals in the field of marketing and advertising, as well as experienced professionals who want to update their knowledge and skills . If you are engaged in the promotion of goods or services, work in an advertising agency or just want to understand how to effectively use media resources to achieve your goals, “Media Planning 100%” will become an indispensable assistant for you. The topics raised in the book cover a wide range of issues: from the analysis of the target audience to the choice of optimal channels for advertising. Nazaikin focuses on the importance of data and analytics in the media planning process, which allows the reader to realize how the correct use of information can significantly increase the effectiveness of advertising campaigns. In addition, the author shares the secrets of successful interaction with media partners and reveals the nuances of budgeting, which is a key aspect for any advertising project. The style of Alexander Nikolaevich Nazaikin is distinguished by clarity and accessibility. He is able to explain complex concepts in simple language, which makes his books attractive to a wide audience. In addition to "Media Planning 100%", the author is known for his other works on marketing and advertising, which also deserve attention. His experience and in-depth knowledge in the field of media planning make each page of the book rich and useful. This book not only teaches, but also inspires . It encourages the reader to think creatively and approach media planning with a new perspective. In the face of constant changes in the media space and the advertising industry, the ability to adapt and find non-standard solutions becomes especially valuable. Nazaikin shows how modern technologies and trends can be used to achieve maximum effect If you’re looking for books on media planning, advertising or marketing, “100% Media Planning” will be a great addition to your library. It will not only deepen your knowledge, but also give practical tools for the successful implementation of advertising strategies. Get inspired, learn, and put your knowledge into practice and you’ll see your ad campaigns begin to deliver real results.