The book “Institute of Public Relations as a Cultural Phenomenon” by E. In. Kuznetsova is a deep and multifaceted study that immerses the reader in the world of PR as an important element of the modern cultural environment. In his dissertation, the author considers not only the theoretical aspects of public relations, but also their practical application in various spheres of society. This work will be a real find for students, graduate students, teachers, as well as anyone interested in communication processes and cultural changes in the modern world. Kuznetsov’s work focuses on how the institution of public relations shapes public opinion and influences cultural norms and values. It explores how PR strategies help organizations and individuals build effective communications with different audiences, creating images and building reputation. The reader will be able to see how PR becomes not just a tool for promoting goods and services, but also an important mechanism that affects cultural and social processes. This book will be of interest to a wide range of readers, including students and professionals in sociology, cultural studies, journalism and marketing. It will be suitable for those who want a deeper understanding of how public engagement can change people's perceptions and behavior, as well as those who seek to develop their communication and PR skills. Kuznetsov offers readers a unique perspective on how public relations can be used not only for commercial purposes, but also to solve social problems, shape public opinion and create cultural values. The topics raised in the book concern not only professional aspects of PR, but also ethical issues related to the manipulation of public consciousness. The author raises important questions about how PR can both enrich and destroy cultural traditions and values. This makes the book relevant for discussion in the context of contemporary challenges facing society, such as fake news, media manipulation, and the impact of social media on public opinion. Kuznetsov's style is distinguished by clarity and accessibility, which allows even complex concepts to convey to a wide audience. His work is filled with examples from real practice, which makes theoretical calculations more clear and understandable. The reader will be able to see how PR theories are applied in a variety of contexts, from political campaigns to cultural events. If you are looking for books that will help you understand the intricacies of public relations and their impact on culture, then the Institute of Public Relations as a Cultural Phenomenon will be a real discovery for you. This work will not only enrich your knowledge, but will also make you think about how important the role of communication in our society is. The book will be a valuable resource for anyone who wants not only to study PR, but also to apply the knowledge gained in practice, creating positive changes in society. Do not miss the opportunity to immerse yourself in the world of public relations through the prism of culture with this fascinating and informative dissertation.