The era of television is over. Now the ball is ruled by online services. No need to wait at the screen at the appointed time, you can watch your favorite show around the clock at any time, anywhere Netflix, HBO, Apple+, Amazon Prime, Show. Time, Hulu - that's who sets the rules now . But because of such luxury as an online cinema, the viewer became spoiled. He is no longer surprised by the series “Soprano”, he needs something new . And the writers faced new questions: How to write an exciting pilot? What should be the hero to become a cult? How to stretch the story for several seasons and not lose the intrigue?This book is not limited to analyzing why good programs work well. This book is a detailed course on creating entertainment content that not only meets the standards of modern audiences, but also exceeds their expectations.