Дифференцируйся или умирай! Выживание в эпоху убийственной конкуренции
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Here is another book from the world-renowned positioning king Jack Trout. Each of his works is a bomb that shakes not only the foundations of marketing theory, but also business practices. This time Jack Trout and Steve Rivkin are amazingly demonstrating. that differentiation is the cornerstone of successful marketing, offer reasonable solutions for survival in conditions of fierce competition , Make timely and authoritative recommendations , In accordance with which tomorrow will be built marketing strategies . This book must be read by both theorists and practitioners, both students and teachers, as well as anyone who aspires to become a winner in the unforgiving market. Dop. Information: There are more marketing materials and a lot of. I'm giving away the first .. Therefore, do not judge strictly. I would be grateful to the moderators for their help and comments, the chavo did not do so.
LF/458940487/R
Data sheet
- Name of the Author
- Джек Траут
Стив Ривкин
Стив Ривкин Дифференцируйся или умирай! Выживание в эпоху убийственной конкуренции Differentiate or Die Джек Траут - Language
- Russian
- Series
- Деловой бестселлер
- ISBN
- 9785947230215
- Release date
- 2002
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Here is another book from the world-renowned positioning king Jack Trout. Each of his works is a bomb that shakes not only the foundations of marketing theory, ...