When Business Is Love tells the story of Jan Ryde’s mission to create the world’s finest beds and to operate his fifth-generation business, Hästens, on the basis of love. The Swedish firm Hästens enjoys an outstanding international reputation for creating the finest beds in the world, as evidenced by a client list that includes everyone from Hollywood royalty to actual crowned heads of state. Its luxurious, handcrafted, top-of-the-line Grand Vividus sells for as much as $750,000. Now the family business lovingly run by fifth generation and CEO Jan Ryde sells its beautiful beds, many with the firm’s iconic Blue Check pattern designed by Ryde's father, in fifty countries around the world. In WHEN BUSINESS IS LOVE: The Spirit of Hästens—At Work, At Play, and Everywhere in Your Life, Jan shares his leadership philosophy and explains how any business, in any field, can operate on the basis of love. The book examines more than twenty facets of Jan’s methodology, from establishing a culture that values people, imagination, craftsmanship, and mastery, to living such vital traits as honesty, openness, forgiveness, integrity, humility, and encouragement. This book will take you on an unforgettable journey from Hästens’ founding in 1852 as a one-man saddlery to one of the world’s most beloved brands with stores from Los Angeles to London, from Istanbul to Singapore. Once you've toured Jan Ryde's example of business as love, you’ll find yourself asking the transformative question that motivates the entire Hästens team: how good do you want to have it?