Hidden persuasion : 33 psychological influence techniques in advertising
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This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
LF/339711807/R
Data sheet
- Name of the Author
- Andrews
Baaren
Leeuwen
Marc
Matthijs van
Rickert Bart van - Language
- English
- ISBN
- 9789063693831
- Release date
- 2013
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