Harvard Business Review on Brand Management
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Leading Minds and Landmark Ideas In An Easily Accessible Format From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. Harvard Business Review on Brand Management provides the latest strategies for maximizing the value of your brands and products. A Harvard Business Review Paperback.
LF/289477/R
Data sheet
- Name of the Author
- David Aaker
David Harding
David Kenny
Erich Joachimsthaler
Harvard Business Review
Jonathan Mark
Vijay Vishwanath - Language
- English
- ISBN
- 9780585362823
- Release date
- 1999
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Leading Minds and Landmark Ideas In An Easily Accessible Format From the preeminent thinkers whose work has defined an entire field to the rising stars who w...