Nine years ago, bestselling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies―even, cities―were inspired to turn the ordinary into the extraordinary each day.Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more. You’ll not only be inspired by Fred 2.0, you’ll also have the tools and strategies to aim higher and achieve the extraordinary.ReviewThe Fred Factor has had a measurable impact on our university employees, and Fred 2.0 is destined to create an even bigger ripple effect. This is a must-read book. -- Beth Scheitzach, Manager of organizational development and training at the University of Central FloridaFrom the Inside FlapWho are these "Freds"?Freds are the millions of people who have been inspired by Mark Sanborns real-life mailman Fred Sheaand the millions more who exemplify Freds code for success without knowing the real-life Fred. What makes Fred so extraordinary? Hes a man who is passionate about his ordinary job, treating those on his mail route as his friends. In the process, he has turned an ordinary job into something truly extraordinaryand you can too.Mark reminds us that your life is what you make it. Let Fred 2.0 inspire you to reach even higher and do more!From the Back CoverWho are these “Freds”?Freds are the millions of people who have been inspired by Mark Sanborn’s real-life mailman Fred Shea―and the millions more who exemplify Fred’s code for success without knowing the real-life Fred. What makes Fred so extraordinary? He’s a man who is passionate about his ordinary job, treating those on his mail route as his friends. In the process, he has turned an ordinary job into something truly extraordinary―and you can too.Mark reminds us that your life is what you make it. Let Fred 2.0 inspire you to reach even higher and do more!Transform the Ordinary into the ExtraordinarySince writing The Fred Factor almost ten years ago, Mark Sanborn has met many people who were inspired by the original Fred to turn the ordinary into the extraordinary. What motivates these real-world “Freds”? In Fred 2.0, Mark digs deeper, revealing principles that inspire these Fred-like individuals. With this book you, too, can discover passion in what you do.