The creativity of inventors has long been associated with ideas about "illumination", random findings and innate abilities. However, the modern scientific and technological revolution involved millions of people in technical creativity and sharply raised the problem of increasing the effectiveness of creative thinking. There was a theory of solving inventive problems, which is devoted to this book. The author, familiar to many readers from the books "Fundamentals of Invention", "Algorithm of Invention" and others, talks about the new technology of creativity, its origin, current state and prospects. The book contains 70 problems, a program for solving inventive problemsARIZ-77 and the materials necessary for its use. The book is designed for a wide range of readers, primarily engineers, developers of new technology, inventors, students of technical universities. On inventive examples, the issues of managing the creative process in general are also considered, therefore the book is addressed to readers who are not related to technical creativity. The book is of particular interest to scientists and researchers in the field of cybernetics, artificial intelligence, psychology of thinking. Content:By author. Towards a Theory of Creativity . Principles of vepole analysis. Invention Tactics: Managing the Problem Solving Process. Talented thinking: what is it? 40 basic techniques . From simple to complex. Invention Strategy: Managing Task Setting. The Science of Invention[edit] Tasks. Annex 1 . Algorithm for solving inventive problemsARIZ-77. Annex 2 . Typical models of inventive problems and their vapular transformations. Annex 3 . Application of certain physical effects and phenomena in solving inventive tasks. References