The small BIG: small changes that spark big influence

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Overview: At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome?
LF/741848/R
Data sheet
- Name of the Author
- Cialdini
Goldstein
Martin
Noah
Robert
Steve J - Language
- English
- Release date
- 2014