Brand Management
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Brand Management is the process of creating, developing, and supervising the progress of a brand. This tutorial introduces you to various categories of brands, their architectures, extensions, and promotions. It also introduces brand equity, co-branding, brand performance, and valuation.This tutorial will teach you the basic terms in branding and provide ideas on how to manage a brand right from creation to its valuation.
LF/279337/R
Data sheet
- Name of the Author
- Tutorials Point
- Language
- English
- Release date
- 2015
