The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc.
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A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing
LF/104987/R
Data sheet
- Name of the Author
- Harvey Z.
J. C. & Yazijian
Louis - Language
- English
- ISBN
- 9780896960527
- Release date
- 1980
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