Food wars : the global battle for minds, mouths, and markets

Food wars : the global battle for minds, mouths, and markets

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"Food Wars argues that two conflicting paradigms (one developing food through integrating the 'life sciences', the other through integrating 'ecology') are battling to replace the dominant industrial-productionist model of the 20th century, both grappling to attract investment, public support and policy legitimacy over the appropriate use of biology and food technologies."--Jacket.Content: The food wars thesis --Diet and health: diseases and food --The policy responses to diet and disease --The food wars business --The consumer culture war --The quality war: putting public and environmental health together? --Food democracy or food control? --The future(s).Abstract: Argues that two conflicting paradigms (one developing food through integrating the 'life sciences', the other though 'ecology') are battling to replace the dominant industrial-productionist model ofthe 20th century, grappling to attract investment, public support and policy legitimacy over the appropriate use of biology and food technologies.
LF/240624/R

Data sheet

Name of the Author
Michael Heasman
Tim Lang
Language
English
ISBN
9781853837029
Release date
2004

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Food wars : the global battle for minds, mouths, and markets

"Food Wars argues that two conflicting paradigms (one developing food through integrating the 'life sciences', the other through integrating 'ecology') are b...

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