This volume is dedicated to studying issues of visual representation in a postcolonial context. It explores the significance of book covers, forces of marketing, politics of identity, issues of representation, and the impact of globalization on New India. It case studies contemporary Indian women's writings in English; through analyzing themes of book cover images released by Western publishing houses as well as Indian ones, the question of how the Indian woman is represented is at the heart of this enquiry. This volume considers the roles and strategies of the publishing industry, the changing meanings and designs of book jackets, the branding of authors, positions Indian women writers in the marketplace as well as in the literary context, and considers reader reception and consumption practices. An interdisciplinary study, this book will be of interest to those following the developments of New India as well as those interested in the continual 'seeing' of India through Western lenses.