Marketing, PR, advertisement

When it seems to you that life has passed. A short story that brings you back to the here and now.

The book, for the first time in Russian business literature, examines two main paradigms in production management - shop and non-shop management structures. ...

“...What is required in order to establish leadership in a new way? This requires, first of all, that our economic leaders understand the new situation, stud...

“It is necessary to reduce and simplify, cheapen and improve our state and cooperative apparatus, our People's Commissariat and self-supporting institutions ...

“...This is where the question arises about the correct selection of personnel, about developing personnel, about promoting new people, about the correct pla...

MBTI (Myers-Briggs Type Indicator) and Carl Gustav Jung - the fascinating story of the creation of MBTI! What motivates different MBTI types? Practical recom...

We propose a method for promoting products on the market, using the patterns of development of the product, company and market and their interaction.

Currently, there is a crisis in management in the world, be it resource management or management in the service sector, management of large, medium, small bu...

The value of the book “How to protect yourself from raiding” is that it can help future and established entrepreneurs protect themselves from significant mat...

The book by famous business sales trainers popularly and clearly reveals the full cycle of sales to large clients - from finding them to signing an agreement...

From simple existence, my life moved to development after I finally realized that life does not “happen to me,” but I create it! Since then, I have tried dif...