Marketing, PR, advertisement

This book is not a textbook, although it contains specific recommendations and examples. These are, first of all, practice notes. Jeffrey Fox, a world-renown...

This book introduces readers to new trends and best practices in HR branding, developing the theme of the previous book in this series, “How to Build an HR B...

Mastermind is a methodology that helps you develop and implement projects, as well as achieve your goals. The concept of mastermind is based on the idea of c...

Sales have their own laws and techniques that help achieve results. Knowing them is necessary, but not enough, because every sale is, first of all, an intera...

This is the only book on how a sales manager can quickly double his results through proper management of his time. After all, the more time you spend selling...

Andrey Angelov, with his characteristic directness, honestly talks about the fees of modern writers. Specific numbers and deadlines, without any “water and v...

From the basics to applications in business, education and healthcare. The book provides practical advice on using technology in everyday life. The stories a...

Detailed algorithm for writing articles from SEMANTICA. Specific examples and tips are provided. For beginner copywriters and more.

The financial crisis not only significantly worsened the standard of living of ordinary citizens, but also dealt a crushing blow to the employment market. Th...

The article explains in detail what copywriting and rewriting are.

Do you want to try making money online with copywriting? This article discusses the pros and cons of this type of earnings.

If you decide to try to make money from copywriting, then this article is for you.