Book 425 Foundations of Entrepreneurship: Part. : Principles of pricing in firms operating in a market economy: study by the authors of U. C. Shashurina and T. M. Petrakova is an indispensable work for all who seek to better understand the mechanisms of business in the modern market economy. This work is not just a textbook, but a real reference book for students, beginning entrepreneurs and anyone interested in economic processes. The authors focus on pricing principles that play a key role in the successful functioning of any company. The book reveals how to properly set prices for goods and services, taking into account various factors, such as demand, competition, costs and consumer preferences. Shashurin and Petrakova offer the reader not only theoretical foundations, but also practical recommendations, which makes the material especially valuable for use in real life. This book will be of interest to a wide range of readers: from students of economic specialties to experienced entrepreneurs who want to update their knowledge in the field of pricing. If you are planning to open your own business or want to improve the financial performance of an existing business, the “Basics of Entrepreneurship” will be a reliable guide for you The authors use accessible language and understandable examples, which makes it easy to assimilate even the most complex concepts. The topics raised in the book cover not only theory but also practice. Readers will be able to learn about different pricing methods, such as the cost method, the competitor price method, and the value-to-consumer price method. In addition, the authors discuss the impact of economic factors on pricing and give advice on adapting pricing policies to changing market conditions. This knowledge will help you not only to set competitive prices, but also to respond effectively to changes in the market environment. The style of the authors is distinguished by clarity and logical presentation, which makes reading fascinating and informative. Yu. C. Shashurin and T. M. Petrakova have already established themselves as authors capable of conveying complex ideas in simple and accessible language. Their previous work also received positive reviews and became the basis for many training courses in the field of economics and entrepreneurship. The book “Fundamentals of Entrepreneurship” will be useful not only for those who are just starting out in business, but also for those who already have experience, but want to deepen their knowledge in the field of pricing. It will be an excellent addition to the library of anyone interested in economics, marketing and management. If you are looking for information on how to set prices correctly, how to respond to market changes and how to use pricing as a tool to increase profits, then this book is exactly what you need. Do not miss the opportunity to immerse yourself in the world of entrepreneurship and discover new horizons with the help of the “Basics of Entrepreneurship” from U. C. Shashurina and T. M. Petrakova .