The book “Marketing Management” by Natalia Stroeva and a team of authors is a fascinating and deep dive into the world of modern marketing, which will become an indispensable tool for both novice professionals and experienced professionals. In a rapidly changing business environment, where information and technology are evolving at an incredible rate, the ability to effectively manage marketing is becoming a key factor in the success of any company. This book covers a wide range of topics related to marketing management, ranging from basics to complex strategies. The reader will be able to learn how to correctly formulate marketing goals, develop strategies, conduct market analysis and segmentation of the target audience. Each section of the book is filled with practical examples and case studies that will help you better understand how theoretical concepts are applied in practice. Who is this book intended for? First of all, it will be of interest to students and graduate students studying marketing and related disciplines. It will also be useful for entrepreneurs, managers and marketers seeking to improve their skills and expand the horizons of knowledge. The age category of readers can vary from 18 to 50 years and older, as the book is suitable for both young people just starting their way in business, and for more mature professionals who want to update their knowledge in the field of marketing. The topics raised in “Marketing Management” cover not only traditional aspects such as advertising and promotion, but also modern trends, including digital marketing, social networks and analytical tools. The book focuses on the importance of understanding customer needs and creating value for them, which is the basis of a successful marketing strategy. Readers will be able to learn how to evaluate the effectiveness of marketing campaigns and learn how to adapt their strategies depending on changes in the market. The style of Natalia Stroeva and her colleagues is clear and accessible. The authors use a living language, which makes the material easy to perceive. They not only share theoretical knowledge, but also offer practical recommendations that can be immediately applied in real life. This makes the book not just a tutorial, but a real guide to the world of marketing. In addition, Natalia Stroeva is known for her other work in the field of management and marketing, which adds additional value and authority to this book. Readers familiar with her previous publications will be able to appreciate the consistency and depth of analysis that the authors suggest in this publication.. If you are looking for a book that will help you understand the complex aspects of marketing management and give you practical tools to achieve success, “Marketing Management” will be an excellent choice. It will not only expand your knowledge, but also inspire new ideas and approaches in your professional activities. Do not miss the opportunity to become part of the fascinating world of marketing that this book opens before you!